Explaining Internet-Based Research with UA’s Qualtrics

Dr. Kate Seigfried-Spellar was nominated to present at The Faculty Technology Showcase for her use of Qualtrics in her Internet-based research designs. The CIT Faculty Technology Showcase illustrates how faculty are using technology to enhance learning, conduct research, and increase professional productivity at The University of Alabama. Her Graduate Teaching Assistant, Kellin Treadway, presented their presentation: Utilizing Qualtrics in Internet-Based Research Studies on Cyber Deviance on Friday, February 21st. Ms. Treadway is currently the President of the Cyber Crime Club, a student organization within the Department of Criminal Justice, as well as a Master’s student in the Department of Criminal Justice at The University of Alabama.

The presentation walked attendees through the process of creating an Internet-based survey through Qualtrics, as well as some of its unique features, including randomization and the ability to anonymize recorded responses (that is, remove IP address). Thanks to the efficiency of this program, Dr. Seigfried-Spellar has already published multiple peer-reviewed Journal articles that involved Internet-based research designs using Qualtrics. Two of these publications were co-authored with undergraduate students who were also using the software program.

Qualtrics is a new addition to the UA portfolio of programs. It is an online survey software program, similar to SurveyMonkey, but with better research capabilities. To learn more about Qualtrics you can click on the Tech tab in myBama, choose “Software Licensing” and choose Qualtrics from the A-Z Software List. You can use Qualtrics by entering your myBama information on the UA/Qualtrics portal: http://universityofalabama.qualtrics.com.